A creative, full-stack video maker with over 10 years of experience telling visual stories across digital platforms. A strong track record of delivering dynamic video and animation that inspires audiences to take action. Creative, collaborative, detail-oriented, and highly motivated, ensuring projects are on schedule and on budget.

New York, NY 10006
linkedin.com/in/richertschnorr

 

EXPERIENCE

Video Director, Editor, & Producer
Freelance

New York, NY | MAY 2011 – Present

Managed all aspects of video production from pre-production to final editing, color grading, and motion graphics. Leveraged a deep understanding of social platforms to deliver multi-platform content packages with custom edits and graphics. Produced best-in-class social video content for nonprofits, art galleries, musicians, and more. Excellent editor with a keen sense for story and proven ability to distill interviews to their most essential and compelling form.

Key Accomplishments

  • Master in Adobe Premiere and After Effects

  • Executed productions within budget and on time, while maintaining alignment with client strategy and vision.

  • Collaborated with clients on projects, displaying effective communication, overseeing development from inception to final delivery.


Director of Digital Media
The New York Public Library

New York, NY | July 2013 – november 2019

Led Digital Media Team in Communications and Marketing Department, ensuring cohesive branding across digital promotional content including video, audio, and photography, keeping company-wide strategies. Sourced, hired, and mentored a robust creative team, increasing efficiency and optimizing workflows, overseeing end-to-end production. Transformed Library social media, audio, and video content achieving non-profit lead status. Managed departmental budgets, negotiated vendor agreements, and maintained company equipment. Created multiple NYPL podcasts bringing thousands of listeners library content twice a week.

Key Accomplishments

  • Brought over 2 million views to NYPL video on Facebook alone by refocusing strategy, creating new series, and professionalizing production.

  • Attracted over 100,000 new Instagram followers as production lead for NYPL Insta Novels which was covered by over 700 global publications. 

  • Pitched, directed, and produced video for successful campaigns raising over $200 Million.



Digital Producer
The New York Public Library

New York, NY | December 2011 – JULY 2013

Worked with cross-departmental teams throughout the Library, bringing forth strong viewpoints to aid in brainstorming and developing new ideas. Guided development and led world-class communications as head designer building award-winning mobile apps, websites, and digital books, as well as designing ad campaigns and videos. Implemented clear consistent communication across brands.

Key Accomplishments

  • Supported team branding strategy ensuring production goals.

  • Leveraged various mediums to build content, advertisements, and promotions for social media, web, and events.


Information Designer
Infographics.com

New York, NY | AUGUST 2010 – DECEMBER 2011

Directed all phases of production for print, web, mobile, and motion graphics as lead designer. Assisted nationally recognized companies with infographics design including MIT, Microsoft, Bank of America, and OppenheimerFunds. Created complex and meaningful infographics utilizing analytical storytelling and graphic renderings.

Key Accomplishments

  • Researched and fact-checked infographic information, guaranteeing sources.

  • Designed informative and creative deliverables, cultivating analytic thinking and creative strategy.

Manager of Artist Services
Dance Theater Workshop

New York, NY | SEPTEMBER 2005 – AUGUST 2010

SKILLS

Master in Adobe Creative Suite: Premiere, After Effects, Photoshop, & Illustrator

Video Shooting, Editing, Production

2D & 3D Animation

Digital Design

Marketing

Content Strategy

Project Management 

Team Building & Management 


EDUCATION

Parsons the New School for Design
Master of Fine Arts in Design and Technology
New York, NY 2011

Sarah Lawrence College
Bachelor of Arts
New York, NY 2006

AWARDS

NYPL Insta Novels
The Webbys 2019 - Best Social Media, Best Use of Stories

FastCompany - 2019 Innovation by Design Award

Cannes Lions 2019 - Gold Lion in Design, Silver Lion in Digital Craft, Bronze Lion in Mobile and Bronze Lion in Social & Influencer

NYPL Biblion: Frankenstein
Parent’s Choice Awards 2012, Mobile App

SPEAKING &
APPEARANCES

Arts Marketing Association
2019 Conference
Keynote Speaker, Newcastle UK
2018 Digital Marketing Day Presenter, Glasgow Scotland

Press
Interviewed by Forbes, AdWeek, FastCompany, The Times, NY 1, and others