ABOUT Richert

I have 13+ years of experience as a dynamic, hands-on, creative leader and a successful track record of building meaningful experiences that push boundaries, delight audiences, and ignite brand stories.

Live Events is where all facets of my diverse career and education come together. My great joy is the overlap of the stage, the screen, and our human stories. I help brands, executives, and teams find the sweet spot at the center that brings their brand message to life with unforgettable ‘wow’ experiences that resonate long after they end.



richertschnorr@gmail.com
linkedin.com/in/richertschnorr

 
 

EXPERIENCE

Creative Director

VIVA CREATIVE | New York, NY & Rockville, MD | MAY 2021 – Present

Currently leading creative direction and content production for a diverse range of events, meetings, activations, and performances. Specialized in working deeply with leadership to create vision and message, a hands-on approach to content production, and a fine-tuned attention to detail in final execution. Working with strategic creativity to ensure concepts are elegantly aligned with goals and metrics.

Partnered with major global brands in pharmaceuticals and health, business travel, the cruise industry, luxury real estate, social justice, government and policy, and nonprofits. Clients include Daiichi-Sankyo, AMEX Global Business Travel, Booze Allen Hamilton, Indeed, Sotheby’s International Realty, Regent Cruise Lines, Norwegian Cruise Line, MSC Cruises, and others.

KEY ACCOMPLISHMENTS

  • Frequently requested for repeat work by clients and cultivated larger spends and deeper relationships with multiple clients.

  • A strong creative pitch track record - delivering wins early in the process to keep the entire project on schedule.

  • A diverse background that allows clean communication with leadership, designers, animators, and coders.

Video Director, Editor, & Producer

Freelance | New York, NY | MAY 2011 – May 2021

Managed all aspects of video production from pre-production to final editing, color grading, and motion graphics. Leveraged a deep understanding of social platforms to deliver multi-platform content packages with custom edits and graphics. Produced best-in-class social video content for nonprofits, art galleries, musicians, and more. Excellent editor with a keen sense for story and proven ability to distill interviews to their most essential and compelling form.


Director of Digital Media

The new york public library | New York, NY | July 2013 – november 2019

Led Digital Media Team in Communications and Marketing Department, ensuring cohesive branding across digital promotional content including video, audio, and photography, keeping company-wide strategies. Sourced, hired, and mentored a robust creative team, increasing efficiency and optimizing workflows, overseeing end-to-end production. Transformed Library social media, audio, and video content achieving non-profit lead status. Managed departmental budgets, negotiated vendor agreements, and maintained company equipment. Created multiple NYPL podcasts bringing thousands of listeners library content twice a week.

Digital Producer

THE NEW YORK PUBLIC LIBRARY | New York, NY | December 2011 – JULY 2013

Worked with cross-departmental teams throughout the Library, bringing forth strong viewpoints to aid in brainstorming and developing new ideas. Guided development and led world-class communications as head designer building award-winning mobile apps, websites, and digital books, as well as designing ad campaigns and videos. Implemented clear consistent communication across brands.


Information Designer

INFOGRAPHICS.COM | New York, NY | AUGUST 2010 – DECEMBER 2011

Directed all phases of production for print, web, mobile, and motion graphics as lead designer. Assisted nationally recognized companies with infographics design including MIT, Microsoft, Bank of America, and OppenheimerFunds. Created complex and meaningful infographics utilizing analytical storytelling and graphic renderings.

Manager of Artist Services

DANCE THEATER WORKSHOP | New York, NY | SEPTEMBER 2005 – AUGUST 2010

SKILLS

Creative Direction

Content Production

Content Strategy

Executive Coaching and Deck Development

Team Building and Management

Adobe Creative Suite: Premiere, After Effects, Photoshop, and Illustrator

Keynote and PowerPoint

Video Shooting, Editing, Production

EDUCATION

Parsons the New School for Design
Master of Fine Arts in Design and Technology
New York, NY 2011

Sarah Lawrence College
Bachelor of Arts
New York, NY 2006

AWARDS

NYPL Insta Novels
The Webbys 2019 - Best Social Media, Best Use of Stories

FastCompany - 2019 Innovation by Design Award

Cannes Lions 2019 - Gold Lion in Design, Silver Lion in Digital Craft, Bronze Lion in Mobile and Bronze Lion in Social & Influencer

NYPL Biblion: Frankenstein
Parent’s Choice Awards 2012, Mobile App

SPEAKING &
APPEARANCES

Arts Marketing Association
2019 Conference
Keynote Speaker, Newcastle UK
2018 Digital Marketing Day Presenter, Glasgow Scotland

Press
Interviewed by Forbes, AdWeek, FastCompany, The Times, NY 1, and others